I'm cautious by nature and I have New York sensibilities, so I'm instantly suspicious when strangers are kind to me for no apparent reason. What? I was raised to believe that a random person -- the type I meet once and will likely never meet again -- will never go out of his way to endear himself to me unless he can get something out of it, and with few exceptions, that has held true throughout my life. This intrinsic distrust of human intentions especially extends to two groups of people: gorgeous men and salespeople, and since the former can easily spawn half a dozen blog entries on its own, I'll only be discussing the latter today.
I've done a lot of shopping and worked a little retail in my time, and I've developed a few prejudices from my experiences:
- In an H&M or Old Navy, I don't expect the sales help to ever acknowledge my presence.
- In an Ann Taylor or Express, I expect one greeting and maybe one check-in if I'm not well-dressed. If I am well-dressed, I expect a couple of check-ins, a little help finding sizes, and minimal fitting room support.
- In a J. Crew or Banana Republic, I expect to be ignored if I'm not well-dressed. If I am well-dressed and I show genuine interest in full-price items, I expect a warm greeting, lots of check-ins, and lots of schlepping of items to and from the fitting room. If I am well-dressed and I show more interest in the clearance rack than the full-price items, I expect to be ignored after this becomes apparent.
- In an Abercrombie, Hollister, or Pac Sun, I expect to be treated as if I am not cool, trendy, and/or hip enough to set foot in the place. I do not shop in these stores by my own choice. If someone drags me to one and I am treated nicely by the sales help, there is no doubt in my mind that they're making fun of me while I'm not looking.
Anyway, I've enjoyed two surprisingly pleasant shopping experiences lately and the events left me feeling so happy about life that I have to share them here. The weekend before last, I wandered around a J. Crew aimlessly for a while, collecting various items off the sale racks, when a very perky blonde lady approached me and asked if I needed any help. Before I knew it, the items in my hands were placed in a fitting room reserved for my use, she was suggesting jeans for my body shape and helping me choose sizes and colors, and she continued to help me and give me clothing advice and bring me new pieces despite the fact that a line of people now waited for fitting rooms. The lady working the cash register didn't ask me for the name of my attendant, but I gave it to her anyway along with a few words of praise.
I went shopping and was shocked by good service once again today -- only this time, I was in SoHo and decided to browse around Uniqlo after remembering that my cousin once got an enviable pair of jeans there. I found a style of dark denim I liked, pulled a 2, 4, 6, and 8 off the shelf (which I always do, and which usually pisses off salespeople immensely), and entered the fitting room. The attendant smiled, encouraged me to take as long as I needed, and told me to come out and let her examine the fit of the jeans once I determined my size. The second I pulled open the curtain, the attendant swooped over, checked that the waistband didn't gap, and dropped to one knee to pin my hems to the correct length. She then informed me that, should I choose to purchase the jeans, the store would alter them to fit my body... free of charge. "So bring these up front to the register, go get yourself some lunch, come back here with your receipt in about two hours, and they'll be ready for you."
I was stunned; this was a relatively inexpensive store and these were forty-dollar jeans, for heaven's sake! I asked more questions in search of a loophole or a catch -- and I found none. Turns out that the company believes that every single one of their customers should walk out of the store with clothing that fits their body as perfectly as possible. Thus, they offer free fitting and same-day tailoring on every pair of pants they sell.
Not only is it amazing customer service -- my jeans fit perfectly right out of the shopping bag, which NEVER happens to me -- but it's a fantastic business model. I'm sharing the news with anyone who will listen, and I'm planning on going back tomorrow morning for some colored denim that I can pass off as work pants!

