Friday, April 15, 2011

How To Run A Business

"I don't need you to think of me as a person! I have women for that!" -- from Coupling

I went for a run earlier today, and on the way back to my apartment, I stopped into my new favorite coffee shop. This place hasn't been open long, but it's a double win in my book -- not only does it make the best espresso on the upper east side, but it employs a baristo who always greets me with "Hello, gorgeous," "Good morning, my love," or something similarly soul-warming.

Resplendent in sweat-drenched Under Armour, I stepped up to the counter to place my order. A barista I've never seen before was manning the register while my usual guy stood near her.

New Barista: Hello. What can I get for you today?
Me: Hi. A double americano with room, please.
New Barista: No problem. That'll be $2.71.
Me: Here you go.
New Barista: Thanks. Your americano is coming up on the right. Have a great day, beautiful.
Usual Baristo: Isn't she beautiful?! I always say that!

This, folks, is how to inspire customer loyalty.

(And please don't judge me for drinking double shots of espresso after working out.)

Sunday, April 10, 2011

Memory

"Oh dear, that was a great mistake! My mind wandered from repenting to thinking it wouldn't have been a sin if [the roles were reversed]. And changing them over has made me realize more and more how I have spoilt the memory... how will I face my wretched future?" -- Dodie Smith

I didn't sleep last night and spent most of my day wandering aimlessly around the upper east side. I was lost in thought, or rather, lost in memory.

One memory in particular was at the epicenter of my thoughts. For one amazing evening, I was bold, I was uncharacteristically reckless but in complete command of every nerve ending in my body, and I enjoyed an enormous payoff for my risk. Between then and now, this memory has mentally fused with other memories -- some more melancholy than others, but all of the intense, hopeful, satisfied variety -- and the resulting web has generated a full range of associated emotions. Now, calling on any of those emotions evokes the memories and dwelling on any of the experiences recalls the feelings.

Last night, as I lay awake, a new memory became ensnared in this particular web. Its similarity to the epicenter memory guaranteed similar mental categorization, but the point-of-view shift evoked the less delicious aspects of my other related experiences. And one by one, as the minutes of the night ticked by, each memory in the web mutated. An appreciative gift became pity. Pent-up longing became boredom. The epicenter memory remained relatively pristine until mid-morning, but it inevitably turned on me too.

I walked and thought and remembered, and by the time I circled back to my own neighborhood, time had been rewritten. I have a completely new set of memories now. And unlike the ones they replaced -- those blessed moments that sustained me during some pretty dark times -- these new ones make me feel terrible. I know I won't be able to call on them to help me through a single damn thing.

Appropriately, between the time I left my apartment this morning and the time I returned this afternoon, James De La Vega had been at work in my neighborhood. De La Vega, a prolific artist who chalks words of wisdom on the streets of New York City, wrote the following message on the pavement a few blocks away from my apartment:

Many of De La Vega's messages tend to repeat -- "become your dream" and "you are your best investment" are two common ones -- but I'd never seen this one before. It's a lot less uplifting than his usual stuff too, which makes me wonder whether his muses intended it for my eyes only today.

Tuesday, April 5, 2011