"I thought I knew, but now I know that rose trees never grow in New York City." --Elton John
Costco sells Fox's U-Bet in gallon jugs. I nearly bought one last week and thought better of it, but I've been craving a chocolate egg cream ever since.
I don't know if it's a result of my Queens upbringing, my family's bakery roots, or my "world revolves around New York City" outlook on life, but it flat-out never occurred to me that anyone could ever find those two sentences incomprehensible. My universe tilted on its edge when I uttered them at work yesterday and, instead of the sympathy I craved, they garnered these two responses:
1. Egg cream? Easter is coming up...
2. What about foxes?
It took me a few minutes of stilted explanations to realize that my colleagues didn't know what an egg cream was and didn't recognize the brand name of the key ingredient. "Maybe it's a local thing?" suggested one of my compatriots, so I did a little research, learned that both originated in Brooklyn, and was satisfied with that explanation.
Later that night, I marveled to a few fellow native New Yorkers that my coworkers had never heard of egg creams or Fox's U-Bet. I was met with total confusion once again, and this time, the universe imploded outright. What did these people drink after school as kids? Did no one else's father scour every kitchen supply store in the tri-state area looking for pressurized seltzer bottles? Was I the only person not allowed to consume Hershey's syrup during my formative years? How can you go through two-odd decades of life without having the "milk first or syrup first" argument?
Thus, I'm writing this as a public service. Read, my poor deprived friends, and learn. [Clears throat so Brooklyn accent becomes more pronounced.]

An
egg cream does not contain eggs, nor does it contain cream. It is a delicious frothy drink that originated a century and change ago in the fountain soda shops of Brooklyn, New York. You can make your own in five easy steps:
1. Find a tall glass and stick it in the fridge for a few minutes to chill it.
2. Pour an inch of chocolate syrup into the bottom of the glass.
3. Pour an inch of cold milk into the glass.
4. Fill the rest of the glass with cold, fresh seltzer water, preferably from a pressurized bottle.
5. Stir it up and enjoy.
You can use any old chocolate syrup in a pinch, but a real, authentic, honest-to-God egg cream must use
Fox's U-Bet chocolate syrup. U-Bet, like the egg cream itself, was born in Brooklyn and its parent company still operates out of Brownsville. I grew up on this stuff, and we always made sure that at least one yellow-labeled jar -- it was only available in jars back then -- was stashed in the back of the fridge. Hershey's, Nestle, and even Bosco syrups were (and are) never purchased as long as U-Bet was (and is) available, since, owing to its inclusion of real cocoa, cane sugar, and powdered milk, the flavor is distinct from anything else on the market. I can taste the difference between U-Bet and any other syrup brand with little effort.
If you have the ingredients on hand, make an egg cream for yourself and see what I'm talking about. If you don't, let me know and I'll treat you to one, preferably in an outer borough dive diner where the seltzer man still delivers pressurized glass bottles every morning. You'll never feel more in touch with traditional New York City, I promise.